Discovering the IE

What Exactly Is the Inland Empire? A Friendly Guide for New Residents & Small Businesses

L

Lainland Editorial

Nov 18, 20256 min read
Golden hour over the Inland Empire with mountains, freeways, and neighborhoods.

The Inland Empire (IE) is the everyday shorthand for Riverside and San Bernardino Counties—two inland powerhouses east of Los Angeles where logistics, education, healthcare, and maker culture overlap.

Locals prize the balance of mountain views, driveable commutes, cultural diversity, and room to build small businesses without starting from zero. Whether you're a new resident or a small business owner exploring opportunities, this guide will help you understand what makes the IE unique.

Quick Facts About the IE

Location

Riverside & San Bernardino Counties

Population

4.7 million neighbors (and growing)

Driving Vibe

Logistics backbone + maker culture + family roots

Why People Move Here

More space, better value, still close to LA/OC jobs

The Inland Empire in Plain English

LA and Orange County residents usually describe the IE as "everything east of the 57," but locals anchor it in community colleges, fairgrounds, swap meets, Route 66, and neighborhoods that stretch from the base of Mt. Baldy to the high desert.

People come for attainable homes, multigenerational support systems, and an ecosystem that rewards builders who keep relationships first.

How Locals Describe It

Logistics backbone by day, maker and family culture by night. Mountain trailheads, desert sunsets, and freeway access without LA rent.

What It Signals

Stability for service businesses, space for hybrid workers, and a region that rewards anyone who shows up for neighborhood events and civic projects.

Major Cities in the Inland Empire

🏛️

Riverside

Historic core, UC Riverside, the Mission Inn district, and a growing slate of creative, tech, and education startups. Riverside blends college-town energy with civic pride.

Local Tip: Walk the Main Street pedestrian mall at night to feel how locals mix heritage tourism with university life.

⛰️

San Bernardino

Logistics HQs, Cal State San Bernardino, Route 66 nostalgia, mountain trailheads, and revitalization projects along E Street.

Local Tip: Keep an eye on airport-adjacent developments and Opportunity Zone funding—lots of maker spaces are moving in.

✈️

Ontario & Rancho Cucamonga

Industrial corridors, Ontario International Airport, Victoria Gardens, breweries, and a deep bench of service businesses that keep the IE humming.

Local Tip: These cities are where many small businesses test second locations because of the steady daytime workforce.

Why the IE Is Built for Practical Dreamers

Warehouse HQs supply jobs; colleges supply talent; mountains, deserts, and rivers supply the weekend. That mix attracts founders, nurses, teachers, truck operators, designers, pastors, and civic volunteers who keep reinvesting in the place that raised them.

🏡

Home + Community Life

New master-planned neighborhoods sit minutes from older tree-lined districts. Families love the space, while community groups, churches, and rec centers hold the calendar together.

💼

Small Business Momentum

From food trucks and auto shops to med spas and e-commerce warehouses, entrepreneurs find lower overhead while still serving LA and Orange County customers.

🎓

Talent Pipelines

Universities, community colleges, trade schools, and logistics employers train people who tend to stay local, giving SMBs reliable, ambitious hires.

A Brief History of the Inland Empire

1900s

Early 1900s

Citrus empires, ranching, and rail shipping defined the IE's first growth wave.

WWII

Post-WWII

Military logistics infrastructure evolved into distribution hubs serving the West Coast.

2000s

2000s Boom

Population boomed as families chased attainable housing while keeping metro access.

Now

Today

Healthcare, green tech, makers, and logistics firms all intersect, creating room for service providers, creatives, and founders.

Key Takeaway

If you can listen, collaborate, and show up consistently, the Inland Empire will make room for you.

There's no single skyline defining the IE. Instead you'll find main streets, maker warehouses, university quads, and community halls stitched together by people who choose to build here. That's the region's real advantage—and why the story keeps getting better.

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