Honoring a Century of Route 66 in the Inland Empire
This year marks the 100th anniversary of Route 66, a historic highway that has been a vital thread in the fabric of the Inland Empire’s culture and travel for generations. In celebration, San Bernardino County is encouraging local residents and visitors to participate in a special photo submission contest. Those who capture and share their best photographs of Route 66 stand a chance to win annual passes to San Bernardino County Regional Parks or the Big Bear Alpine Zoo, two beloved local destinations.
Route 66 is more than just a road; it symbolizes a rich heritage that connects numerous communities across the region. For Inland Empire residents, it’s a backdrop of history, travel memories, and local pride. This contest offers a meaningful way to engage with the community by showcasing the beauty and significance of this legendary roadway through personal perspectives.
Why This Matters to Inland Empire Residents
The centennial celebration is a unique opportunity for residents to deepen their connection with local history and the natural beauty of the San Bernardino area. Route 66 has long been a cultural landmark that threads through cities like San Bernardino, Fontana, and Rialto, linking these communities with stories of migration, commerce, and family road trips.
With the chance to win passes to regional parks and the Big Bear Alpine Zoo, participants can enjoy outdoor recreation and wildlife encounters that highlight the area’s diverse offerings. These annual passes provide great value, encouraging families and individuals to explore local parks year-round, fostering appreciation for the environment and supporting county-managed natural resources.
This initiative also encourages local photographers, both amateur and professional, to contribute to a growing collection of images that celebrate the Inland Empire’s heritage. It’s a chance to highlight familiar scenes or uncover lesser-known spots along the highway, enriching the community’s shared narrative.
What Residents Should Know About the Contest
To enter, participants need to submit their Route 66-themed photographs following guidelines provided by San Bernardino County Regional Parks. The photos should capture the essence of Route 66 within the county’s borders, including historic landmarks, scenic stretches, roadside attractions, or moments of local life along the highway.
Winners will be selected based on creativity, composition, and relevance to the theme of Route 66. The prize includes an annual pass to either the regional parks system or the Big Bear Alpine Zoo, allowing winners to enjoy these locations multiple times throughout the year.
Residents interested in entering should visit the county’s official website for submission details, deadlines, and contest rules. This is a low-barrier way for community members to showcase their talents while gaining access to valuable recreational resources.
Local Context: Route 66’s Enduring Legacy
Route 66 has been a symbol of American freedom and exploration since its establishment in 1926. Stretching through parts of the Inland Empire, it has shaped the development of towns and cities along its path. In San Bernardino County, the historic route is closely tied to the growth of commerce and tourism, influencing local businesses from diners and motels to specialty shops that cater to travelers and enthusiasts.
The celebration of Route 66’s centennial is a reminder of the highway’s importance not only as a transportation corridor but also as a cultural and economic driver in the region. Local businesses often benefit from the tourism that Route 66 draws, and events like this photo contest help keep that legacy alive by attracting attention and fostering community pride.
Outdoor destinations like the regional parks and the Big Bear Alpine Zoo play an essential role in the area’s appeal. They offer residents and visitors alike a chance to connect with nature, enjoy family-friendly activities, and support conservation efforts. Winning an annual pass through this contest makes these experiences more accessible, encouraging continued engagement with local natural assets.
Next Steps for Inland Empire Residents
Residents eager to participate should check the San Bernardino County Regional Parks website for the photo contest entry period and submission instructions. Taking part in this initiative can be both fun and rewarding, enhancing appreciation for the region’s history and natural beauty.
Whether through capturing the iconic neon signs, vintage buildings, or scenic desert vistas along Route 66, this contest invites locals to contribute their unique viewpoints. Winning an annual pass also offers an incentive to explore the county’s parks and wildlife attractions throughout the upcoming year.
For those looking to discover more about the Inland Empire and its rich cultural landscape, this contest is a timely invitation. Participating supports local heritage, encourages outdoor recreation, and strengthens community ties.
Explore more local stories on Lainland to stay updated on ways to connect with the Inland Empire’s vibrant culture and natural landmarks.


